Amazon Update

When you register to sell in our store or changes occur in your account, you must verify your identity. The earlier you complete your verification, the sooner you can start to sell. Identity verification requires you to submit documents including a government-issued photo ID...

Fast and accurate delivery builds customer trust and is a key factor in purchase decisions. In fact, every one day improvement in promised delivery time leads to an average 5% increase in sales. As such, we’re implementing a new handling time requirement to help you set the...

A new Amazon Small Business Empowerment Report shows that independent sellers like you made 2025 a record-breaking year. More than 75,000 of you surpassed $1 million in sales, a 36% jump from 2024, while US sellers averaged over $375,000 in annual sales, up nearly 30%...

U.S. Customs and Border Protection (CBP) is actively holding and returning shipments at U.S. ports under a new enforcement program called “5H” (Entry Processing Hold). Sellers with documentation issues, cargo undervaluation, or invalid importer bonds are facing...

Our free live Ask Amazon events allow you to get quick answers to your questions about selling with Amazon. On Wednesday, May 27, from 8:00 a.m. – 5:00 p.m. Pacific Time, we’re hosting an Ask Amazon event dedicated entirely to Prime Day readiness. Submit your...

Returnless resolutions through Return Settings allow you to ship seller-fulfilled replacement orders while letting customers keep the original items. When you offer a returnless replacement through Buyer-Seller Messaging instead of Return Settings, the return isn’t...

If you’re a seller launching new products, your items may now receive a “New Arrival” or “Notable Arrival” badge. These badges help customers easily identify your most promising new products, which can increase visibility and drive early sales...

The FBA Liquidations program can help you reduce costs on inventory that’s no longer working for your business. Instead of paying removal or disposal fees for unfulfillable or excess inventory, you can recover approximately 5–10% of your product’s average selling...

Amazon Buy Shipping is now integrated with Easyship. If you use Easyship in the US, you can purchase shipping labels through Amazon Buy Shipping for both Prime and non-Prime orders. This integration expands your options for purchasing shipping labels from major carriers while...

The New Seller Summit is almost here, and final spots are filling up fast. The event is scheduled for May 20, 2026, at The Westin Anaheim Resort in CA. Don’t miss your chance to learn directly from Amazon’s top experts. Register now to: Attend expert-led breakout...