Amazon Update

Effective March 12, 2026, we’ve updated how eligible sellers in United States receive $52,500 credits through the Brand Representative Bonus. You’ll now get credits within one week, instead of having to wait a month. Your credits apply as a referral fee discount:...

Big Spring Sale is back March 25-31, with seven days of deals across more than 35 categories. As our largest overstock deal event, you can use this opportunity to improve your inventory health by submitting Outlet deals. Creating Outlet deals for your products can increase...

We’ve added instructions to make it easier to update your country of origin information. Our Delivering imports to Amazon help page provides details to make this process clear. In response, we’re asking you to update your country of origin information for your listings. You...

As you gear up for the spring shopping season, Amazon Vine can help you build customer confidence and drive sales. With Amazon Vine, you can increase credibility for your products to help boost sales during spring shopping events with these key benefits: Match your products...

Register now for the New Seller Summit on May 20, 2026 in Anaheim, California. This is a one-day event we’ve created to help you build your Amazon business with clarity and confidence. This event is designed for new sellers, and it offers: Curated learning. Attend...

Spring is almost here and now is a great time to step into a new season with refreshed product detail page videos. Sellers who add videos to their product detail pages see an average increase in sales of up to 23%. That’s a significant boost, especially during...

To meet product quality standards, we won’t accept meltable inventory at our fulfillment centers between April 20, 2026, and September 28, 2026. Meltable inventory remaining in our fulfillment centers after April 20, may be marked unfillable and disposed of for a fee,...

Mother’s Day is one of the biggest gift-giving moments of the year, and shoppers are actively looking for the perfect present. Here’s how to make sure your storefront is ready when they start searching. Lead with real stories Shoppers want to feel something when...

Product Opportunity Explorer now includes a feature that helps you save and organize your research. You can identify profitable opportunities with low competition and save those promising product niches and ASINs with a single click. If you’re a Professional seller looking...

You now have access to a dynamic canvas experience in Seller Central, where you can visualize data and key insights, explore scenarios, and take critical actions to grow your business. This integrated, AI-native workspace combines chat and visual elements to provide highly...