Amazon Update

We have enhanced the Seller News experience within the Amazon Seller app, making it easier to stay informed while managing your business on-the-go. The updated mobile interface helps you quickly find the key updates and exclusive insights that keep you informed and ready to...

Join us on July 16, 2026, at the New York Marriott Marquis for the Seller Growth Summit, a one-day event designed for sellers ready to scale. During this event, you can get personalized guidance at Seller Café, which gives you direct access to our subject matter experts who...

To help you upload and manage Shoppable Videos in our updated Seller Central experience, we’ve created the Getting Started Guide. Shoppable Videos showcase your products in action on detail pages, helping customers better understand product size, features, and...

Cross-border goods routed through Amazon Global Logistics (AGL) Preferred Routing have access to one managed flow from origin to fulfillment center, with no third-party handoffs and delays. Sellers using AGL Preferred Routing have seen on average 13.6% higher sales revenue...

You can now offer discounted prices on your Renewed listings and get merchandising placement in our US store. Use Price Discounts to set up discounts for pre-owned Renewed listings in excellent, good, and acceptable conditions. This can help increase listing visibility as...

We’ve redesigned Seller Central to help you spend less time searching for information and more time growing your business. The new experience consolidates your tools, metrics, and tasks into purpose-built workspaces. Here’s what’s new: My Business: Get a real-time...

Prime Day is back from June 23–26, giving Prime members a head start on the season with deals across top brands they love, trending products, and items exclusive to Amazon. As recently announced, key sourcing dates have been extended, giving you more time to schedule deals,...

You now have more time to prepare for Prime Day 2026. The deal sourcing window has been extended to June 9, 2026, giving you more time to maximize your performance during the event. If you have inventory arriving by the cutoff dates, you can schedule new deals on that...

When you register to sell in our store or changes occur in your account, you must verify your identity. The earlier you complete your verification, the sooner you can start to sell. Identity verification requires you to submit documents including a government-issued photo ID...

Fast and accurate delivery builds customer trust and is a key factor in purchase decisions. In fact, every one day improvement in promised delivery time leads to an average 5% increase in sales. As such, we’re implementing a new handling time requirement to help you set the...