Upcoming Improvements to Reference Pricing
Reference prices like List Price (Manufacturer’s Suggested Retail Price) and Typical Price make it easy for customers to understand the value they’re getting when purchasing products in Amazon’s store. To maintain customer trust in pricing and ensure discounts are clear and...
MCF and Buy with Prime packaging updates for US start April 1
Starting in April 2026, we’re making updates to Multi-Channel Fulfillment (MCF) and Buy with Prime, including how orders are packaged and shipped in the United States, to help reduce packaging waste and align MCF and Buy with Prime more closely with existing Fulfillment by...
Compare your Customer Service Quality Insights to top-performing sellers
You can now see how top-performing sellers in your store perform on the Customer Service Quality Insights dashboard. We’ve added this comparison feature to help you identify improvement opportunities and set clear performance goals.
We launched Customer Service Quality...
Discover new ASIN insights in Marketplace Product Guidance tool
We’ve enhanced the Marketplace Product Guidance tool to help you expand internationally with clearer, data-driven insights.
The following updates will help you identify high-impact products for global expansion, potentially increasing sales in new markets:
Enhanced...
Fuel and logistics-related surcharge: FBA, MCF, and BWP in US and CA
Elevated costs in fuel and logistics have increased the cost of operating across the industry. We have absorbed these increased costs so far. However, similar to other major carriers, when costs remain elevated, we implement temporary surcharges on our fulfillment fees to...
Purchase multiple labels in Buy Shipping for multi-box orders
Through Buy Shipping, you can now purchase multiple labels for single-quantity items that you ship in multiple packages within the US.
Previously, you were not able to purchase multiple labels for items that required multiple packages, such as sofa sets. Now when you buy...
Monitor new insights for returns and recovery with dashboard updates
We’ve launched updates to the Returns and Recovery: Insights and Opportunities dashboard to provide you with more comprehensive return and recovery data and actionable recommendations. These updates can help you reduce return-related losses and increase recovered value...
Updated payment reports simplify accrual reporting for delivery date-based reserves
We’ve heard your feedback about how reports based only on payout timing made accrual reconciliation more difficult, especially when some transactions are deferred.
By April 30, 2026, we’ll update the Date Range Transaction and Summary reports for our US, Canada,...
Get credits faster with Brand Representative Bonus
Effective March 12, 2026, we’ve updated how eligible sellers in United States receive $52,500 credits through the Brand Representative Bonus. You’ll now get credits within one week, instead of having to wait a month.
Your credits apply as a referral fee discount:...
Clear excess inventory with Big Spring Sale 2026
Big Spring Sale is back March 25-31, with seven days of deals across more than 35 categories. As our largest overstock deal event, you can use this opportunity to improve your inventory health by submitting Outlet deals.
Creating Outlet deals for your products can increase...


